TwentyThree™
Brand Guidelines
Updated — 29/04/2016
Identity developed by TOKOTOKO™ Studio
March
2016
Updated — 29/04/2016
Identity developed by TOKOTOKO™ Studio
March
2016
Welcome to the TwentyThree™ Brand Guidelines.
This is the rundown of all the elements that make up our new brand. It’s how we think, how we talk, what we look like, and what we’ve striving to accomplish, together. Read, review, absorb, and enjoy. Then stick to these basic guides when workin on the TwentyThree™ Brand.
We believe visual communication breaks down barriers, eliminating the sense of time and distance that often prevents real connections from forming.
Through this shared language we share our personality, perspective, reasons, rationales, and feelings. We become engaged on another level. Ultimately this makes the world a better place. That's why we are here. That's why we created TwentyThree™.
Our mission is to help brands connect to people through visual sharing.
Premium
We are a premium service, the way we look, appear and act should feel premium.
Moving
We work with visual artifacts. Real life pictures the move and moves people.
Vibrant
We are confident and we dare to be vibrant.
Tight
In everything we dowe appear tight.
Here it is, the TwentyThree™ brandmark. This is our key graphic, our finger print, so please treat it with care and respect the simple guidelines stated below.
Download all variants (7.2mb)
The brandmark is created based on the idea of a canvas. A canvas being a frame to facilitate content. The canvas resembles the purpose of the company which is to facilitate visual sharing.
Technically the TwentyThree™ brandmark using is build using the 16:9 ratio.
Our brandmark can be used in these different color ways. The primary usage is always in positive using the spring green.In case the logo needs to be sued on the spring green background, the brandmark can be used in negative.
In special cases like a print of the annual report it’s okay to use the brandmark in racing green in order to fit the more serious matter of an annual report.
To use the logo in the context of social media profiles, use the squared format in our primary brand color and preferably on racing green background. Alternatively use it on a white background.
Download (16kb)
Dynamic usages of the signature gives the freedom to compose interesting layouts.Do it with respect for each of the elements. And always make sure that it has the right amount of space and is properly aligned with other objects in your layout.
In smaller sizes, please use the mark in these specific minimum heights to ensure clarity and sharpness.
Always maintain a set space around the brand signature. This ensures the features remain legible and easy to see.
The app icon sums up the brand in it’s simplest way. Light, bold and recognizable.
In the case where an app has a very specific purpose we tone down our brandmark and give room for the product icon but still maintain the overall style and brand.
The logo animation is ideal for preloaders, pre-rolls on videos, etc. It can either loop or be played just once.
Download animation package (6MB)
The TwentyThree™ brand uses only one typeface — NB International™. Designed by Stefan Gandl. Published by Neubau in 2008.
Buy Font License
The typeface pays tribute to popular Grotesk typefaces of the ‘international style’ era.
The typeface has 7 weights (Light, Light Italic, Regular, Regular Italic, Bold, Bold, Italic and Monospaced).
Mix different sizes, color, and weight to create hierarchy within layouts. But keep in mind what you’re communicating, and in which media. Avoid using all caps for headlines – we’re never shouting, but talking.
The color palette seeks to own the green space by using two main hues of green. A modern and vibrant green (Spring Green) as the primary reflecting the innovative challenger going global. A deep green (Racing Green) reflecting the stability and richness of the product and the experience with both visual sharing and the tech industry. The colors together symbolize the balance between innovation and stability.
The primary colors are meant to be used across every application and collatoral that comes out of TwentyThree™. The primary colors are the only colors you’ll need unless you are working on the product.
The identity is mainly light, but can also be dominated by either the “Spring Green” or “Racing Green”. It’s important that only one of the two colors get’s the main focus.
The “Mist Green” can be used for backgrounds and seprerations lines.
Thre “Rec Red” is only to be used sparingly for small details.
This set of green hues are meant only for the use in the context of displaying data. This will mainly be the case in the product.
UI colors are not to be seens as brand colors and should not dominate the layouts. Their only purpose is to provide clarity in user interfaces.
The TwentyThree™ icons are based on sqaured and edgy shapes that relates to both the brandmark and some of the details of the typeface.
Download Icons (.eps)
The style of the icons are inspired by the overall design style. Tight, edgy but simple.
The icons can be used seperatly or in a circle when seen in the context of the TwentyThree™ product wheel.
The icons can be applied with using the primary colorpalette.
At TwentyThree™ we provide valuable data and insights to our users.Every time we display data it must reflect our overall brands viusal style.
These visualizations on are inspirations for how data can be displayed using our brands overall style.
The photography style of both still and video is what makes up our visual artifacts, it’s important to use the right photography for the right context. Therefore we have 4 photohraphy styles that are tailored for specifc contexts.
Context
A Video Marketing Team in the process of making a new video, editing it and pushing it live across channels.
Format
Still & Moving
Style keywords
Behind the scenes, Authentic, Simple compositions, Premium.
Context
People and their objects
Used for the company page, keynotes, recruitment page, in general this is the outfacing style.
Format
Still & Moving
Style keywords
Clean, scandinavian, modern architecture, few colors, a stylish scandinavian place to work. Neutral, slightly over exposed light. Modern workplace, design minded.
Setting
A Video Marketing Team in the process of making a new video, editing it and pushing it live across channels.
Format
Still & Moving
Style
Behind the scenes, Authentic, Simple compositions, Premium.
Setting
Devices, UI, work environment
Format
Still & Moving
Style
Strict, clean – puts the product in focus
We need to appear tight. Therefore the grid is one of the most important elements of designing for our brand.
To achieve a tight and simple design we need to use a tight grid. If the canvas sizeis appropriate divide the canvas into 12 equal sized columns within the margin.
If the canvas is small then divide it into 6 equl sized columns within the margin.
Be strict about alignments and strive to align elements to other elements vertically and horizontally.
The following examples can be used as inspiration for how the identity elements can be folded out across various touchpoints.
Design for the OB2 Bike.
